The Power of Photography in Fashion

If fashion is recognized today as one of the devices most involved in the proper functioning of market societies, in fact, without the accelerated pace of purchases it would be impossible to keep the GDP condemned to constant growth under control, it is above all due to the work of amplifying its effects. made with the complicity of the press and the media.

And while it is true that the ability of the media to change, manipulate, excite people’s expectations raises more than one ethical doubt to the many critics of post modernity, we cannot deny that without them, probably the lifestyle changes that are decisive for the constant growth of the markets, could hardly have come about.

Impact of mass media

The impact of the mass media on people became important when printing techniques, before the invention of television and the Internet, allowed for the publication of images in large quantities. And the images in turn took on an embarrassing authority when magazines were able to use them with the same ease with which words were printed.

In fact, for the generation of photographers shaped by the aesthetic gospel of Cartier-Bresson (Le moment decisif), there would be a heterogeneous set of “facts”, we could consider them fractals of history, which would reach the collective consciousness only because there are photographs that tell them .

photo in fashion

From this authoritative point of view, therefore, the great power of testimony of photography and the responsibilities of the photographer would descend. As a witness in the field, its ethical value would correspond to this collection of fragments of the present, returned thanks to the eloquence of shots imbued with truth, to eternity or to history.
Even today, the power of testimony of images is considered the essence of cultured journalism.

Fashion photography was born in an intellectual context far from the discourse on committed photography. Both Edward Steichen and Mr. Condè Nast observe photographic images from a completely different angle. The first accomplishes the synthesis between the aestheticization of the couture object and the communication of its pertinent features, adding extreme attention to visual effects and a subjective interpretation that will highlight the manipulative power of photography in relation to the process of imaginary use of the fashion object.

The second, perfectly aware of the manipulative instance configured by Edward Steichen’s visual discoveries, will transform fashion photography and Vogue into the fundamental tool for dominating the rhythms and axiology of fashion changes, from outside the primary production system (in others words, the experience of Vogue teaches that the command of operations from a certain point onwards was no longer found in the fashion houses, among the creatives and much less in the sophisticated couture audience; the center of the propagation of fashions passed into the hands of those who controlled the comunication).

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Fashion trends March 2020: all the news of the week

The launches of the month continue, spring is upon us and so are the news of the fashion system. From the electric and designer machine, to the collection of bijoux inspired by Cinderella, from the inclusive bag to the sustainable suitcases. all the news

Let’s find out together what are the latest news from the world of fashion:
The brand of suitcases that turns 110, the super-branded electric car, the bijoux dedicated to Cinderella.

The New 500 is born, the first FCA car born full electric. A city car that has up to 320 km of autonomy and a standard 85kW fast charger. In addition to the standard version, there will be those signed by brands that are the symbol of Made in Italy. From the B.500 “Never too much” of Bulgari, to the One-off of Giorgio Armani to that of Kartell

The Marcella Bag by Gianni Chiarini is a symbol bag for the brand. Thanks to it, in fact, the brand launched the “Club Marcella Bag on Tour”, an itinerant route that starts from Paris to arrive throughout Italy in a staged route that has inclusiveness as its purpose.
Ad hoc activities open to all generations will be organized, without limits of style, ethnicity and gender where the watchword is inclusiveness.

Born in 1910, the Samsonite suitcase brand turns 110. An important milestone for a brand that has done a lot for the world of travel. Just think that the introduction of the wheels in a suitcase is due to Samsonite. A revolution that will involve travelers from all over the world.

In 208 Samsonite launched the eco collection, 23 product lines in recycled polypropylene and RecyclexTM, a fabric made 100% with post consumer recycled PET plastic bottles. Today the brand continues this path, looking for increasingly sustainable and long-lasting products.

For his new sunglasses collection Rodenstock was inspired by the 60s divas who wore the glasses of the German brand. Senta Berger, Marianne Koch, Sofia Loren and Elke Sommer, are the muses to which Rodenstock dedicates the latest collection.

Thin, oversized and ultra light frames, Rodenstock sunglasses are ideal on the first sunny days.

At this moment more than ever, Italian fashion – an important voice of our economy – must be enhanced, told and supported, especially through its small businesses and its craftsmanship.

This week’s new products are dedicated to Italian brands and we will tell you about them here, starting with Homi Fashion & Jewels which continues its #IAMTHEMAKER project, to give voice to Made in Italy craftsmanship in the world, passing through other brands in the Bel Paese. presenting their collections and upcoming collabs.

Faces and stories, between past and future, the protagonists of Homi Fashion & Jewels tell each other (in the video above) and reveal the secrets of their passion, how it all began, where it will take them.

You become craftsmen for fun or for family: it is a gift that is cultivated generation after generation or a creative twist, absolutely random and unexpected. The challenge is to know how to enhance the immense Italian artisan culture, appreciated all over the world and therefore an important resource especially on foreign markets.

The future is in continuity, because being craftsmen means passing on an ancient knowledge that is renewed, faithful to its origins but always contemporary. The only quality that can make the difference is passion, as the history of Russo Cammei who has been making cameos since 1896 teaches, a typically Italian and Neapolitan tradition.

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Read more about the article White Milano, sustainability increasingly protagonist in fashion

White Milano, sustainability increasingly protagonist in fashion

Sustainable fashion is increasingly present during the Milan Fashion Week, also thanks to White Milano which has started to give great space to innovations in the green field.
Despite the latest events related to the spread of the coronavirus in Italy, White Milano closes with great success affirming its green soul more and more.

After the WSM fashion reboot, it continues its commitment to raising awareness of the fashion world towards environmental issues and this edition, staged from 20 to 23 February during the Milan fashion week, has particularly highlighted sustainability with various initiatives.

White Milano’s sustainable hub
One of the most important initiatives, which since the February 2019 edition continues in its aim of promoting sustainable realities, is the section called Give a fokus. Directed by Matteo Ward in partnership with Cittadellarte – Fondazione Pistoletto and Fashion Revolution, the exhibition area hosted the ten finalist start-ups of the WSM Smart Contest accompanied by a sensorial installation dedicated to the theme of washing, finishing and dyes they represent the most polluting phases of the entire production process of a garment.

Read also: WSM Fashion Reboot, all the testimonials from the first sustainable fashion show
Titled “The hidden morphology of fashion” (in Italian “The hidden morphology of fashion”), the installation was designed with the support of Albini group and Boyish jeans “to bring back to the forefront the elements that manage to give shape and the hand to our leaders, inviting buyers to go beyond the dress “.

Matteo Ward has in fact declared that the intent was to “get inside the fiber to find out that everything we buy is made up of water, nature, chemistry and electricity. The first installation brings these elements to the fore, from digital we then move on to the physical with the fabrics of suppliers who already work to tell us about the water, energy and substances used ”.

The special guest who recovers old fabrics
Many characters, projects and special guests were brought to White Milano. The Moroccan designer Artsi Ifrach of Maison ARTC was one of these with his creations with a strong identity and cultural value, made with vintage fabrics recovered around the markets of the world.

Read also: Sustainability in fashion comes to White with Give a fok-us
He himself told us how important the issue of sustainability is for his business: “it is not a concept or a trend, it is a real issue towards which we all have to become more responsible. This is why I seriously think about it and I do it also because it is interesting to discover new techniques. It’s something I’ve always done, even before it became a problem. “

The result was over 73 companies present at the show and indicated to visitors with a recognition badge: Blue of a Kind, Boyish Jeans, Closed, Insane in the Rain, Tuinch, Ibrigu, WRÅD, Made for a Woman and Regenesi, but also The Sustainables showroom housed in the Superstudio Più basement with a selection of sustainable brands such as Ochis Eyewear, the company that processes coffee waste to transform it into glasses. These were just some of the brands selected for their attention to socio-environmental issues.

To prove particularly noteworthy was LaMilanesa Made in Milan, a brand born almost as a game from a bag made with a woolen blanket and which has become an environmentally and socially worthy reality that supports some rest homes with sick women of Alzheimer by purchasing the essential blankets for his one hundred percent sustainable creations from them.

Cinzia Macchi, designer and founder, confessed to us that her dream “is to build a factory for women who have suffered violence, in fact thanks to the association Fare x Bene we have two women who come from protected houses to whom we are teaching a I work to give them a second chance. “

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Read more about the article Fashion over time
CIFUENTES ASISTE AL DESFILE DE ROBERTO VERINO EN LA REAL CASA DE CORREOS, CON MOTIVO DE LA MERCEDES-BENZ FASHION WEEK MADRID La presidenta de la Comunidad de Madrid, Cristina Cifuentes, asiste al desfile de presentación de la colección otoño/invierno 2017-2018 de Roberto Verino, que acoge la Real Casa de Correos, en el marco de la Mercedes-Benz Fashion Week Madrid. Foto: D.Sinova / Comunidad de Madrid

Fashion over time

It’s time for Met Gala, the most anticipated event in the world of fashion that marks the inauguration of the exhibition organized by the Costume Institute of the Metropolitan Museum of Art in New York every spring.

Time is the theme that the curator of the exhibition Andrew Bolton – inspired by the idea of ​​durée by the French philosopher Henri Bergson and by the writings of Virginia Woolf – has chosen for the performance of 2020, the year in which the Metropolitan celebrates its 150th anniversary.

«About Time: Fashion and Duration» will retrace more than a century and a half of fashion history, from 1870 to today, exploring the concept of time and the way in which garments create temporal associations that combine past, present and future.

The theme of the exhibition was presented on the occasion of the Paris Fashion Week, where Bolton recalled that «fashion is indelibly linked to time, not only reflects and represents the spirit of the time, but changes and develops with it, acting as particularly sensitive and precise watch ».

The exhibition itself will have the appearance of a watch with two adjacent galleries, like two dials, built on the principle of sixty minutes of fashion, where for each minute two associated clothing will be presented based on the shape, motif, material, model, technique or decoration, for a total of 120 items.

As per tradition, the exhibition will be inaugurated on the first Monday of May with the Met Gala where celebrities from all over the world will parade with clothes and costumes inspired by the theme of the exhibition. Last year the title to follow was “Camp: Notes on Fashion” or rather creativity, excess and parody. Among the most memorable looks were Katy Perry, dressed as a chandelier, and that of Lady Gaga who transformed her red carpet show into a real show with several dress changes.

The gala began as the main fundraising event for the Costume Institute and since 1995 it has been organized by Vogue America director Anna Wintour. This year, Louis Vuitton creative director Nicolas Ghesquière and actors Lin-Manuel Miranda, Emma Stone and Meryl Streep will also present the event.

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Slow Fashion, or the other face of fashion: dressing eco-friendly without sacrificing style is no longer just a utopia.

Fast Fashion, when fashion pollutes

New York, Milan and Paris have seen the collections of the inverse autumn 2020-21 parade, between glamor, Haute Couture and Prêt à porter it is easy to be enchanted by such pomp and forget the irrefutable reality that the textile industry wants is the second to the world for pollution.

The fashion industry is constantly evolving, the fabrics and textures worn until last month have already gone out of fashion and the temptation to put your hand in the wallet to stay abreast is a lot, helped by the renowned names of the large retailers that allow you to to be fashion and current without spending a fortune. But at what price?

The ecological cost of fashion is high not only for the way the food is produced but also for the poor recyclability of the materials but also for the poor recyclability of the materials, the chemicals used in the supply chain and the high production of waste, without neglect the exploitation of environmental resources and the workforce.

In this dramatic picture, Slow Fashion has developed in recent years, an alternative movement that winks at more sustainable and ethical fashion.

Before talking about Slow Fashion we must take a step back until 1986 when Slow Food was born from an idea by Carlo Pertini, a real cultural movement aimed at “promoting the right to pleasure, defending the centrality of food and its right value.”

Slow Food had the ambitious goal of contrasting the overwhelming development of Fast Foods born to respond to the swirling rhythms of modern life. Carlo Pertini’s idea was to study, defend and disseminate food and wine and agricultural traditions from all over the world, with particular attention to the defense of biodiversity.

The non-profit organization founded by Pertini responded to the maximum agriculture and genetic manipulation by spreading biodiversity and peoples’ rights to food sovereignty at the forefront.

About thirty years later something in the food industry, not only has we been more attentive to the food we bring to the table but realities such as the Salone del Gusto and the University of Gastronomic Sciences have emerged.

Is slow fashion convenient?

The path to Slow Fashion still at the beginning, just think that neologism was created only in 2007 by Kate Fletcher inaugurating a sustainable fashion movement that winks at Slow Food. Slow fashion is a way of “identifying sustainable fashion solutions” while promoting a more ethical and sustainable way of living and consuming.

Among the elements at the basis of the slow fashion philosophy are the redesign of old clothes, the purchase of vintage clothes, shopping from small producers and the production of clothes and accessories at home.

Precisely because of the variety of the elements that compose it, it is difficult to give an unambiguous definition of Slow Fashion. Companies that fall within the slow fashion philosophy commit themselves to greater transparency in the (eco-compatible) production processes, in the choice of materials and in the timeless designs that make up their line.

Buying a slow fashion item of clothing is certainly expensive, however it is a real investment: although the price is a deterrent, in the long term, a well-produced item of clothing will survive any other low-cost item.

Continue ReadingSlow Fashion, or the other face of fashion: dressing eco-friendly without sacrificing style is no longer just a utopia.

How to reduce pubic hair by cutting it

The first time, I wanted to discover and experiment how to shave the pubis for hygiene, practical, aesthetic and sexual issues and, still, I continue to do it for the same 4 reasons, all equally important for me.

A friend of mine, who runs a beauty center for men only, wanted to have me assist with the removal of one of his clients, but I preferred to let him explain how it works. I almost obsessively respect the privacy of others (paradoxically, even the exhibitionists) and demand the same treatment from others.

s he gave me his advice, I asked him specific questions and so I learned everything I would put into practice the next day.
He had told me about 3 chances, in order of importance and safety: beard trimmer, classic razor and waxing, discarding the depilatory cream that contains acidic chemicals, too irritating for the private parts.
I asked him to explain how to use the beard trimmer to shave my pubis: it was the only tool I hadn’t tried yet.

How to reduce pubic hair by cutting it

I don’t want to risk making cuts with a razor (I don’t have a firm enough hand) and I will never try waxing because I have fragile capillaries and I am very hairy (I would feel a dog pain).

My hair is also long enough that sometimes, when I sit at a bar table or in the car, if I accidentally get stuck in my underwear or have a minimum of erection, it can cause me annoyance and pain, embarrassing moments.

The first time, grabbing the Panasonic ER-GB80 beard trimmer (the same used by my friend in his hair removal treatments at the beauty center) I had only one fixed nail in my head: getting rid of all those long hair without trauma, shortening them to the maximum until they are made invisible.

You might be interested in: Shaving pubic hair

As my beautician friend explained to me how to shave my pubis, I took notes on the various steps so as not to forget even one along with the advice.

The first step is to shorten the hair before proceeding: I would have gotten there alone, I would have avoided writing this passage but I wrote it because I would have given a first check to the hair with the scissor, instead the Panasonic ER-GB80 beard trimmer has a accessory (the regulator comb for the body) able to control the length and lift the hair to make a precision cut speeding up the whole operation and the process is called manscaping.

Thanks to this regulating comb, the blades slide without obstacles and without the risk of getting stuck because of too long hair.
The pubic area is perhaps the most difficult to depilate: delicate, full of curves and inlets, one must be careful.

Skin preparation is important

So, after taking a hot shower to thoroughly wash the hair and make it more docile, soft and hydrated, I stretched out in the empty tub and started to pass the shaving gel to protect the skin and make the beard trimmer slide better.

It is a very versatile tool for its wide range of adjustments (38 adjustments in all to shorten hair from a minimum of half a millimeter to a maximum of 20 mm) which allows me to depilate any area of ​​the body and face. It is also versatile in that I can use it both on dry skin and in the shower (it is waterproof, wet & dry).

Its ergonomic shape ensures perfect grip and control, non-slip. The stainless steel blades have a 45 ° angle to perform a precision shave.

I preferred to use shaving gel despite the protection provided by the regulator comb. I was very tense during my first pubic hair removal.

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The art of wearing suspenders

Do you know those adorable leather or fabric straps to be placed on the shoulders to hold up the pants or, in some cases, the skirt?

They are called suspenders, but have you ever imagined or spotted an elegant lady wearing them with a skirt and heels or a well-dressed man wearing a pair of chinos, a white T-shirt and a pair of beautiful shoes, but to whom the suspenders give one elegant but sharp style to the whole look?

There is the possibility that you have seen a couple of people wearing suspenders totally killing the look.

If you are wondering if the braces are stylish, yes they are and always will be. Just like the belt and tie, a nice pair of suspenders is a classic that should be had in any wardrobe.

Having said that, we want to share with you ways to wear braces for both men and women and some tricks to confidently get the right braces look.

The art of wearing suspenders for women

Casual office look

Braces are a pleasant addition to bespoke skirts or trousers and the whole look will be elegant and sophisticated. It will give you a style that says “I am here for work, and I mean for business, but surely I will go for a drink with my friends later”.

However, remember that the suspenders are made to hold up the pants, so please forget the belt, which has nothing to do with your look. For a casual office look, braces in soft colors are recommended.

Do you know those adorable leather or fabric straps to be placed on the shoulders to hold up the pants or, in some cases, the skirt?

They are called suspenders but have you ever imagined or spotted an elegant lady wearing them with a skirt and heels or a well-dressed man wearing a pair of chinos, a white T-shirt and a pair of beautiful shoes, but to whom the suspenders give one elegant but sharp style to the whole look?

There is the possibility that you have seen a couple of people wearing suspenders totally killing the look.

If you are wondering if the braces are stylish, yes they are and always will be. Just like the belt and tie, a nice pair of suspenders is a classic that should be had in any wardrobe.

Having said that, we want to share with you ways to wear braces for both men and women and some tricks to confidently get the right braces look.

Braces are a piece of clothing born in 1822. They were created by the English stylist Albert Thurston who began selling them at his London boutique located at 27 Panton Street to people of high class and of important social relevance. The latter were interested in wearing them for both functional and aesthetic purposes.

In 1851 on the occasion of the Great Exhibition in Hyde Park, London, he received an honorable mention for the manufacture and quality of his garments.

Consider a comfortable garment made of leather or fabric, they aim to support the pants in the correct position, slimming the male figure and above all considered extremely useful. They were soon adopted by the United States and then expanded all over the world.

At the beginning of the 20th century the braces had a new evolution; they were produced with stretch fabrics and equipped with buckles able to be adjusted at will by the wearer.

They were set aside by many for a few years in conjunction with the First World War as during this period uniforms with belts were adopted and made mandatory.

Until the 1940s, the habit of wearing the uniform belt remained, and this habit continued to prevail on suspenders, now considered old-fashioned.

Braces with wide jeans

When you combine your suspenders with a pair of jeans with a loose fit, choose between the baggy, boyfriend or mom models for a perfect lounge look.

You can wear this combination with practically everything: T-shirts, dress shirts, sweaters and a pair of flat shoes. If you prefer heels, turning up your pants will give you an ultra chic look.

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What are the male jewels for excellence? Of course, the cufflinks!

Today we offer you a riddle: what are the male jewels par excellence? Of course, the twins!

Let’s talk about that pair of accessories that give a chic touch to the sleeves of the shirt. If you have always thought that these precious details were suitable only for a great occasion, it’s time to change your mind.

The market now offers cufflinks for men of all types, materials and sizes: you just have to understand which one is right for you and learn and wear them in the right way.

Are you ready to enhance yourself from head to toe, passing through the wrists? Then read on!


Cufflinks for men: a precious detail on the wrist!

Let’s start by debunking a myth: twins are not used exclusively on the wedding day. Indeed, they are a precious detail to be exploited on the most varied occasions, from a romantic evening with the better half, to an outing with friends or, why not, a particularly important business meeting.

In short, as they say “the occasion makes the man … stylish”! And the twins are real allies of style to choose with accuracy and enhance in the right way.

The proposals of our online jewelry are many, but our customers particularly appreciate these 3 models:

The shirt cufflinks are an immortal symbol of masculine elegance: they are usually worn on some special occasions and important ceremonies, such as weddings. They are in fact a real must have for the groom’s suit.

There are two types of cuffs for cufflinks: the single cuff, which is the same as that of shirts with the button but instead of only one buttonhole there are two (and obviously the button is missing) and the double or French cuff.

In this case, the cuff is a little longer and stiffer, and must be folded back on itself before inserting the cufflink. The latter type is the most elegant, a must in the tight, while for a less formal occasion you can also wear a shirt with a single cuff without problems.


How to choose them

As for the best choice, the only rule to follow is your personal taste. In fact, there are many different types of cufflinks: there are both cheap and very expensive ones, made for example in gold and precious stones, real jewels. Some are made by the famous fashion brands, from Gucci to Armani, while others by small artisans.

Then there are the classic cufflinks, in the shape of a button or with initials, up to others, much more original, which take inspiration from pop culture (which for example depict robots, guitars, superheroes, spades, dice or funny writings) and which can be chosen to amaze with a creative and original touch.

Shirt cufflinks, how to wear them

To wear the cufflinks once the shirt is worn, after approaching the two buttonholes and after inserting a cufflink on each cuff, attention must be paid to the closure: in the case of chain cufflinks, which have decorations on both sides, there is a small chain that keeps the cuff closed.

Then there are the torpedo cufflinks, with a clip closure that must be turned, the bar cufflinks, which are perhaps the easiest to close because they only have to be inserted into the slots, and the whale tail cufflinks, which have a part a shape – precisely – whale tail that must be inserted by turning it upside down and turning it back to its original position.

Finally, it must always be remembered that the decorated part of the cufflink must always remain facing outwards.

Continue ReadingWhat are the male jewels for excellence? Of course, the cufflinks!

A useful, practical gift with a touch of style

Not a substitute for the wallet, but rather an ally, the credit card holder is an accessory whose usefulness is revealed as soon as you know it.

A small and compact object, in which to store the most important personal cards and cards. Credit cards, debit cards, but also a driver’s license, health card, work card, business cards and all the various ones that may be needed during the day (bus pass, library card, loyalty cards). To be kept comfortably in your pocket, jacket or trousers.

In short, it is a useful, functional, and naturally beautiful accessory, thanks to the refined design of many models. A perfect gift for Father’s Day.

Let’s start with a model with a contemporary and minimal design, which has eight pockets for cards but also one for cash. Ultra thin, leather, soft and resistant, it enjoys RFID blocking, which secures your credit cards.

Available in black and brown, with gift box.

This model also offers the security of the RFID block, applied to an accessory equipped with a pop-up button: just click, and the cards come out one after the other, facilitating their extraction. It can hold up to 5 cards, in vertical arrangement.

Durable, yet ultra light aluminum, it comes in the classic black but also in an elegant gray, a vibrant yellow, a trendy pink.

Following an even more ‘technical’ model, with a rigid structure covered with soft leather, it opens with a side clip and holds credit cards and banknotes thanks to a clip. Everything remains perfectly tidy and safe. The design of the upholstery plays with the texture which gives it a sporty touch.

Although quality is never overshadowed, some men need quantity: this model with book opening and accordion pockets contains 26 plasticized slots. Clip closure, leather case, in black or in two shades of brown.

Still a very large model, or rather two. Differentiated in design by the presence of the banknote compartment, they both have numerous compartments for cards and documents, and are both black. The design is minimal, the utility excellent.

Following a model that proposes steel as a safe material for storing cards and cards. Elegant and professional, available in black or metallic gray, it has an RFID locking system, closes with a clip, and in addition to the card slots it has a compartment for banknotes.

Following, a model that is above all beautiful. And of course it also makes itself useful. Small and thin, with its woven texture design and clip button that closes it, it has a vintage flavor. But the anti RFID technology makes it absolutely suitable for contemporary needs. It can also contain banknotes and boasts various pop colors.

Despite the extreme flatness, it performs its function very well. Six compartments for cards and cards, and a slot for holding banknotes make this model a practical two-in-one accessory. Leather, available in black or brown

Continue ReadingA useful, practical gift with a touch of style

How to choose a Cocktail Dress

Synonymous of charm and elegance, the cocktail dress is the inevitable protagonist of the man wardrobe, a real passe-partout to wear on special occasions and events.

If you are looking at some inspiration regarding the cocktail attire we hope this article will help you somehow.

The old dates of the Cocktail dress fashion back to the 1940s when the movie stars wore this kind of outfit during the afternoon events, hence its particular name. Today fashion has re-launched and adapted it to our times so that this outfit has ended up occupying a fundamental place in the man wardrobe.

For each man, the choice of the most appropriate dress to wear depends mainly on the event in which one is participating. Yes, because fashion in the face of the wide range of choices, requires very precise rules to avoid feeling out of place on important occasions.

The cocktail dress it is a simple dress, to be worn during semi-formal wear events, it is a less elaborate garment than the classic evening dress, suitable instead for formal occasions, such as a theatre premiere or an evening wedding.

The cocktail dress can have different types of cut and length, and it is precisely this last that characterizes it most. The length can vary from above the knee to just above the ankles, in this case, we speak of “ tea dress style.

It is generally perfect for participating in all the semi-formal events that take place until late afternoon. So, go ahead for the cocktail dress if the event you need to attend is a work aperitif or a morning wedding. 

Moreover, with the Christmas holidays approaching, this outfit is perfect to wear if you have to attend a Christmas party with friends where you want to feel sophisticated and absolutely glamorous, or at a slightly more elegant and formal Christmas lunch than the classic family lunch. 

These dresses represent the must-have for all men who want to feel perfect, flawless and elegant but, at the same time, not overly formal.

Even colour plays a fundamental role in choosing the perfect dress. Obviously black is the elegant colour par excellence, just think of the sophisticated little black dress that, despite its simplicity, expresses a timeless charm and elegance.

Today fashion offers colourful cocktail dresses, with brighter shades ranging from pink to cyclamen, up to yellow, orange, red, teal and blue. 

There are many solutions to choose from, but they must be carefully selected based on the season and, above all, on your style requirements. 

So, if the event you need to attend is a wedding, your cocktail dress can never be black, even white (you never steal the wedding scene!) And red (according to some folk tradition typically associated with the role of the lover) is banned, so in this case try to opt for pastel colours, chic and delicate, or dare with floral patterns, which are so reminiscent of the beloved 50s style.

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